It was an exciting week for The Measured Marketer, kicking off a new project for a B2B client. They’re looking to diversify into new markets and new industries and I’ll be writing their marketing plan and digital strategy to ensure they meet their business goals over the next three years. Very exciting times and a delicious, meaty and challenging project to sink my teeth into… With this in mind, I thought it most sensible to focus my learnings and industry readings around this space.
My two favourite marketing article finds from the week that was:
A nice simple infographic from the clever peeps at Smart Insights titled “Creating a B2B Digital Marketing Plan for 2016”. It’s always a little baffling as a marketer to think that so many organisations don’t have a strategic marketing plan (?) – but hey, The Measured Marketer is here to help – and solve that very problem… 🙂 Make sure to check out the digital marketing activities that will have the greatest commercial impact in 2016 – did someone say marketing automation? I #HEART marketing automation!
Living (anywhere in) Australia, you spend a LOT of time behind the wheel. I thought surely this is the perfect time to be expanding the mind and learning the latest in digital marketing. Well I’ve come across a great podcast: Digital Marketing Radio with David Bain. This weeks topic was titled “How to connect with your subscribers” with Frank Klesitz from Vyral Marketing and was a great reminder to take full advantage of your businesses database. Loads of great ideas came to mind for my new client during this 36 minute podcast and for any business looking to build engagement and outcome with their client, there’s some nice tips in here! Click on the link below to see the podcast summary and to subscribe to the podcast channel.
My two favourite digital marketing tools from the week that was:
Ok, so it’s week one of blogging my development plan, so there’s bound to be some corkers in here. You need something of value to come back, right? I’ve been enjoying so much being on the tools – and I’ve found some amazing platforms that will make your life so much easier as a marketer.
So you know Google have a Mobile Friendly Test right? This function within the Google Search Console analyses your web page and reports if the page has a mobile-friendly design. It also gives you optimisation recommendations. Winning!
I’ve tweeted about this – but it deserves so much praise and love. I am referring to the Referrer Spam Blocker. If you ever take a look into your Google Analytics account, you notice a whole load of referral traffic coming to your site – that is most likely spam. It dirties up your data and can send you down completely the wrong track when it comes to what you should be doing with your site. Referrer Spam Blocker lets you automatically install filters to block referral spam in GA. It’s amazing. It’s free. It’s super easy to use.
So, there you go. Lessons for me. Lessons for you. We all win.
Please get in touch if you’ve got any great sites I should take a look at focused on marketing, digital marketing, social media, customer experience, innovation or the startup space. Sharing is totally caring.
The Measured Marketer
Earlier this year, along with launching The Measured Marketer, I’m very proud to say that I also became a Certified Practising Marketer (CPM) and member of the Australian Marketing Institute (AMI). I got the certificate to prove it!
Us cool cat CPMs must complete a 100-hour Professional Maintenance Program, or PMP for short, over the three-year membership period in order to retain our status. That breaks down to 33.3 hours a year; 40 minutes a week; or, just 8 minutes per day during the working week. Easy peasy!