Digital Audit

A primary service offered by The Measured Marketer is conducting a digital audit of a brand’s digital presence. Assessing the brand across all digital channels – as well as in relation to its competitors – the audit considers integration of systems, reach, architecture, content, conversion and measurement.

A digital audit can be carried out on its own – and leads to a recommendation paper – outlining key opportunities to improve and optimise the digital environment – or as the initial phase of a digital strategy.

In late 2015, The Measured Marketer worked with one of Newcastle’s most successful Pest Control companies, conducting a digital audit across their existing digital infrastructure (website, social media, Google, CRM). Key outcomes of the report and recommendations for the client saw a focus on SEO, online reviews and Pay-Per-Click advertising. Today, this business is investing its total advertising budget online – and has increased sales in 2016 by over 30%.

Contact Jacqui at The Measured Marketer on 0449 845 595 to discuss the benefits of a digital audit for your business today.

Clients

–      Multiple

Date

–      Ongoing

The above documentation is a digital audit carried out for a client in the disability services sector in 2016.

Contact Jacqui at The Measured Marketer on 0449 845 595 to discuss the benefits of a digital audit for your business today.

The above image is an example digital environment map outlining potential campaign / advertising opportunities to target segmented audience groups.

Contact Jacqui at The Measured Marketer on 0449 845 595 to discuss the benefits of a digital audit for your business today.

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.” Ian Schafer