We are a Hunter-based, industrial B2B-focused marketing consultancy delivering research-led, digitally-informed strategic marketing, support and analysis to SMEs like you, seeking to take your business to the next level.
Founded in 2016 we are powered by ambition, passion, intelligence, data and a love of all things digital.
We’re in it for the long haul with our clients. We listen to what you need and set the vision that will help you achieve it. We map out the plan, we report on it – and we ensure that everyone in the team pulls together in pursuit of that goal with CMO-level oversight, rigorous reporting and resounding ROI.
Because for many, we get it, digital marketing has only made things more complex. As experts in this martech environment, our role is to take that complexity away, serving as your valued brains trust wanting on-brand marketing that delivers great value.
We’re right there at the coalface with you, helping identify and mine the digital seams of today’s markets for maximum output. We genuinely care about your business as much as we do our own. We want to see you – and your customers – grow and prosper.
We’re passionate about what we do. We’re thinkers and dreamers, but most importantly, we’re realistic, rational, and utterly results driven.
Together, we share a common goal: to build better, healthier businesses by providing you with strategies and solutions of substance, making your brand stand out from the crowd with marketing that cuts right to the heart of what matters.
The Measured Marketer guide great Industrial businesses so that they are easier to find, easier to engage with and easier to buy from.
When it comes to marketing, Jacqui has been around the block a few times. Jacqui has led the marketing at a range of organisations of all sizes, in Australia and the UK, and worked as a digital consultant across loads of industries. She’s achieved great things. Tried new ideas. Won loads of awards. Failed (fast) and learnt from it. All with a healthy dose of positivity. She’s passionate, client-focused, ambitious, a go-getter, caring and really does have a passion for her work. Some highlights inc:
Jodie is one of those super awesome (but kinda strange) people that enjoys working in excel and goes a bit mad for a good dashboard. She loves to take a large amount of information and data and distil it down into a story for stakeholders. Get into the nitty gritty and understand that problem… tick! A little more about Jodie below:
Grant has always been fascinated by how things work, especially what makes our minds tick. Grant started his career as a computer programmer/operator. However, he quickly became obsessed with human behaviour and brand psychology so changed careers in the pursuit of marketing that delivered more predictable success.
In recent years, Grant’s interest in consumer psychology naturally lead to exciting developments in neural networks and Gen-AI. Grant’s current passion is helping companies gain competitive advantage through the best science on what makes brands grow and how to use marketing AI to free people up to do what they do best – creativity, empathy, strategy, and intuition. Here are a few of Grant’s highlights:
With over 10 years of experience in Community Services and Mental Health, Jess has spent the past 3 years running her own business, supporting small businesses in building sustainable ecosystems by weaving together systems, processes, and soulful practices.
Jess is passionate about not only creating a strong administrative foundation, but also ensuring that the ecosystems she builds feel good for the teams that use them.
At The Measured Marketer, Jess brings this unique blend of expertise and care, focusing on helping businesses thrive in a way that aligns with their values and vision.
Tracey is a seasoned Business and Board Director with over 40 years of experience across a wide spectrum of industries, including communications, sales, marketing, customer relations, hospitality, manufacturing, and teaching. Currently, she holds key roles across Marketing Projects with The Measured Marketer and as the Board Chair at Sirron Group Holdings, a position she has proudly maintained for more than a decade.
Tracey’s career has been defined by her passion for making a difference and her enthusiasm for tackling challenges. Known for her adaptability, she has developed a reputation for stepping in to “fill the needs gaps” in any team or business unit. Her skill set, sharpened through years of hands-on business ownership and management, makes her at ease in strategic environments.
She thrives in innovative settings that promote continuous improvement and finds great fulfilment in mentoring and developing others.
Kayleigh has always been interested in the power of language and communication. She pursued a degree in Applied Language and Intercultural Communication at Dublin City University, specialising in French and Mandarin.
Her path to Marketing was shaped through hands-on experience in Business Development and Sales roles, where she learnt to develop strategies that truly connect with audiences.
In 2020, she launched her own small business, driven by a passion for entrepreneurship and sustainable practices. She thrives on blending creativity with strategic thinking, always striving to forge meaningful connections between brands and their communities.
Aponi is a creative and passionate Graphic Designer who has recently joined The Measured Marketer team.
With a love for transforming ideas into visually compelling designs, she excels at finding the perfect balance between functionality and aesthetics. Always staying connected, Aponi is known for responding to emails day and night.
In addition to her design work, she is keen in furthering her studies in Marketing and Business to expand her skill set and enhance her expertise.
// We exist to create life changing connections for our customers. We help your business get found. We help you make a great first impression. And, importantly, we help you convert your own customers…
// We take ownership of our work, and in our individual responsibility to undertake continuous steps towards refining our skills
Want to cut through where it counts?
