We are a Hunter-based, industrial B2B-focused marketing consultancy delivering research-led, digitally-informed strategic marketing, support and analysis to SMEs like you, seeking to take your business to the next level.
Founded in 2016 we are powered by ambition, passion, intelligence, data and a love of all things digital.
We’re in it for the long haul with our clients. We listen to what you need and set the vision that will help you achieve it. We map out the plan, we report on it – and we ensure that everyone in the team pulls together in pursuit of that goal with CMO-level oversight, rigorous reporting and resounding ROI.
Because for many, we get it, digital marketing has only made things more complex. As experts in this martech environment, our role is to take that complexity away, serving as your valued brains trust wanting on-brand marketing that delivers great value.
We’re right there at the coalface with you, helping identify and mine the digital seams of today’s markets for maximum output. We genuinely care about your business as much as we do our own. We want to see you – and your customers – grow and prosper.
We’re passionate about what we do. We’re thinkers and dreamers, but most importantly, we’re realistic, rational, and utterly results driven.
Together, we share a common goal: to build better, healthier businesses by providing you with strategies and solutions of substance, making your brand stand out from the crowd with marketing that cuts right to the heart of what matters.
The Measured Marketer guide great Industrial businesses so that they are easier to find, easier to engage with and easier to buy from.
When it comes to marketing, Jacqui has been around the block a few times. Jacqui has led marketing at a range of organisations of all sizes, in Australia and the UK, and worked as a digital consultant across loads of industries. She’s achieved great things. Tried new ideas. Won loads of awards. Failed (fast) and learnt from it. All with a healthy dose of positivity. She’s passionate, commercially-savvy, client-focused, ambitious, a go-getter, caring and really does have a passion for her work. Some highlights include:
Jodie is one of those super awesome (but kinda strange) people that enjoys working in excel and goes a bit mad for a good dashboard. She loves to take a large amount of information and data and distil it down into a story for stakeholders. Get into the nitty gritty and understand that problem… tick! A little more about Jodie below:
Sheree Gover is a senior marketing, communications and client services leader with more than 25 years’ experience across agency, corporate, government and consultancy environments.
As Head of Client Services at The Measured Marketer, she leads client strategy, digital marketing delivery and business growth, helping organisations achieve measurable outcomes through integrated marketing, communications and digital solutions.
Sheree has led high-performing teams and delivered complex projects spanning digital transformation, destination marketing, infrastructure, community engagement, brand strategy, media relations and stakeholder communications. Her experience includes executive leadership roles with City of Parramatta and Central Coast Council, alongside senior consultancy and agency positions.
Known for combining strategic thinking with practical delivery, Sheree works closely with clients to develop marketing strategies, strengthen brands, improve customer experiences and deliver campaigns that generate measurable results. She brings expertise across digital marketing, content strategy, AI-enabled marketing, stakeholder engagement, reputation management and organisational change.
Her collaborative approach, commercial focus and ability to translate complex issues into clear, effective communication have made her a trusted adviser to government, infrastructure, professional services and commercial clients.
Marnie is a senior marketing strategist with 16 years of experience leading brand, customer experience and digital transformation across some of Australia’s most demanding industrial environments. She brings a rare combination: CMO-level marketing thinking grounded in the operational reality of heavy industry.
At TMM, Marnie works with industrial B2B clients on marketing strategy, bringing both the commercial rigour and the AI fluency to ensure strategies are built for where the market is heading, not just where it’s been. A few highlights:
Jess Dixon is the Operations Manager at The Measured Marketer, specialising in scalable, people-first systems that support sustainable business growth.
She oversees the workflows, processes and operational infrastructure that keep the business running efficiently, ensuring both the team and clients are set up for success.
Known for her structured and practical approach, Jess focuses on creating clarity, improving efficiency, and connecting the moving parts of a business so everything works seamlessly.
She is particularly interested in the intersection of systems, team experience, and performance, recognising that when operations run well, everything else becomes easier.
Iris Prieto is the Personal and Marketing Assistant at The Measured Marketer, supporting
day-to-day operations and marketing across the business. She works closely with leadership to coordinate priorities, manage workflows, and ensure work is delivered accurately and on time. Her role spans executive support, content creation and publishing, and administrative management.
Iris has over a decade of experience across customer service, administration, and executive support, including within manufacturing environments involving robotics and AI. She has supported technical teams and is familiar with the requirements of fast-paced, technology-led work.
// We exist to create life changing connections for our customers. We help your business get found. We help you make a great first impression. And, importantly, we help you convert your own customers…
// We take ownership of our work, and in our individual responsibility to undertake continuous steps towards refining our skills
Want to cut through where it counts?