Hints, tips and lessons learned
Vision, Measurement, Behavioural Science and a CRM As we approach the end of the year, like many of you, The Measured Marketer is reflecting on
Thanks for checking out the latest updates at TMM Talk. We like to share our thoughts on the latest industry trends, as well as tips and tricks for successful marketing outcomes, real-life case studies from clients we’re working with, and of course, any exciting news from TMMHQ.
Grab that cuppa and enjoy…
Manufacturing Momentum: Pathways to Peak Performance – CommBank Manufacturing Insights 2023
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Optimism abounds in Australian manufacturing In 2016, The Australia Institute and the Centre for Future Work released a report titled
Talent transition in the Hunter
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At the end of 2021, The Measured Marketer talked about the need for industry in the Hunter to diversify. Now as we approach the end 2022, the key requirement in the Hunter: Transition.
27 is the magic number
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Very little – if any – buying happens after a single interaction in the B2B buying process. It’s the sum
The enduring importance of knowing your customers, your data, and your ROI
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Sometimes when you attend a conference, it’s not the latest techniques or tools in your field that are most interesting
6 top learnings from the B2B Marketing Leaders Forum APAC 2022
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We love a conference (and a quick trip down the M1!), and the recent B2B Marketing Leaders Forum APAC 2022
Hunter industry needs to diversify now – and marketing sits at the heart of it
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The past few years have been a wild ride. We’ve navigated COVID-19, faced bushfires and drought, seen economic change due to power station closures, uncertainty about the future of mining, the investment into defence, plus global market and tech trends. Given this, if there was ever a time for diversification, it’s now.
The changing nature of business and marketing across manufacturing and heavy industry.
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Through a combination of passion, circumstance, and hard work, The Measured Marketer has had the privilege to carve out a niche driving the marketing efforts for some of the Hunter’s – and arguably Australia’s – leading manufacturing and heavy industry-based organisations.
How marketing can support the gender imbalance in STEM based businesses
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Did you know that males account for 84% of all people who hold STEM qualifications? And only one in four
Ten ways to succeed in Australian Manufacturing… and some simple things marketing can do to help.
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Recently, as part of some exciting work we have been doing investigating new ways we can support STEM-based organisations in
The value of an outsourced chief marketing officer (CMO)
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COVID-19 has brought the value of marketing into focus, with many businesses having to rely on improvisational tactics and accelerate
The importance of knowing your market
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Market intelligence in its many forms is something we are passionate about at TMM – and something we are rather
A Measured Evolution
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Today marks The Measured Marketer’s fourth anniversary in business – and yes, we are absolutely celebrating on a Tuesday morning.
How digital marketing delivered the goods for NFPG
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As founder, CEO and adviser at Newcastle Financial Planning Group (NFPG), Daniel Brown isn’t a marketing consultant with great ideas.
How seizing opportunities can maximise market research efforts
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In a perfect world, most – if not all – businesses would market-test a new product or service before releasing
Measured marketing insights serve up industry accolade
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The Measured Marketer has snared a coveted award at the 2019 Australian Marketing Institute (AMI) awards. TMM won the NSW State
8 steps to make your B2B marketing measure up
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In today’s highly competitive commercial environment, having a digitally-led B2B marketing strategy has become more important than ever. Yet as
What is Industrial Marketing?
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Industrial marketing is a type of B2B marketing where primary audiences consist of engineering, industrial and/or technical professionals. TMM explores its nuances, and the challenges industrial marketing can overcome.
5 reasons to get your Digital Marketing Plan in place for 2020
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Want a seat at the digital table in FY2019-2020? You need a digital marketing plan. Here are 5 reasons to get one started with TMM.
Case Study Spotlight: McLanahan
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McLanahan taps into new business, new markets and greater revenues through strategic marketing advice from TMM McLanahan Corporation is a
B2C basics for B2B
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In the latest TMM blog, we consider what B2B marketing can learn from the personality and sparkle of the B2C sector. Subscribe to our newsletter today!
B2B vs. B2C marketing… same but different?
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What can B2B learn from B2C when it comes to marketing? TMM takes a look at the old B2B vs. B2C marketing chestnut to find out. Read on for more!
Top 5 Digital Marketing Trends for 2019
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From LinkedIn for business to the emergence of omnichannel planning, TMM lays out the 5 things that will shape your digital marketing in 2019!
How to make your content work for you
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Content Marketing has well and indeed established itself as part of the marketing mix. However, how do you make content
New IGTV arrived last week
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Cool kids on the ‘gram (Instagram) may have already spotted the new IGTV feature this week. But what does that really
Shared Content vs. Owned Content
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In the digital marketing world, there is always a lot of talk about content. You might have heard the phrase
World Environment Day 2018
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At The Measured Marketer being Environmentally conscious is important to us. It is always important, but especially on World Environment Day
Marketing Strategy vs Marketing Plan
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What’s the difference between a Marketing Strategy vs a Marketing Plan? These two are very often thought to be the
The art of storytelling: LinkedIn article
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The ability to tell a great story doesn’t come naturally to everyone and a feature like a LinkedIn article can
Meet the Team
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TMM’s first official hire back in 2016, Jodie Brown is a gigantically talented Marketing Strategist. Jodie is one of those
Instagram Stories Tips
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Instagram has come a long way since its debut in 2010. The platform has changed and developed in 8 years
Why Content should be part of your business strategy
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Why Content? Here are a few reasons why content should be part of the business plan. 93% of buying cycles
Being your own biggest fan on Social Media
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Why should you be your company’s biggest fan on social media? Love it or hate it, Social media isn’t going
Why we love Google Analytics
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For everyone at The Measured Marketer, data and insights are the key to allowing us to really help our clients maximise
Hip Hip Hooray! Celebrating Major Milestones
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Here at The Measured Marketer we love an opportunity to celebrate the achievements of our clients. As we marked our
New Year New Me(asured Marketing) Goals!
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The New Year, 2018 has just clicked over and for many of us, it is as much a time for
Campaigns with Multiple Acquisition Channels
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Digital Campaigns across Multiple Channels Digital campaigns can quickly balloon out into a complex spread over a diverse range of
Meet the team: Jacqui Daley
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The hardest part about introducing Jacqui Daley, our Managing Director and Founder at TMM, is where to start? But this
Why every professional should be on LinkedIn
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Anyone that considers themselves a Professional should have a registered and active LinkedIn account. On LinkedIn, you can share content
Which Social Media Channels should your business be using?
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With so many social media channels available it can be difficult to know which ones you should be allocating time
The role of Social Media for Business
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The role of social media in your business You have probably heard before “Social media is here to stay” and
Goodbye 2017
TMM
Goodbye 2017. You’ve been so fab. As we say goodbye to 2017, it is a perfect time reflect on a
Asking for reviews: The Why and the How
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Reviews on your website and social media channels can be a great way to show validation for your product or
Stop! Collaborate. Listen.
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The art of meaningful conversation. Stop! Collaborate and Listen this coming jolly season. December can be a busy time of
Advocate for your Brand
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“Encourage Employees to Advocate for Your Brand on Social Media” … I read on a recent LinkedIn business blog post.
Is your website Secure?
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Do you know if your website is secure? What does secure even mean? October 24, 2017, Google has made a major
TMM hosts Learning Event in Digital Marketing for the Manufacturing Industry
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Since TMM’s inception, we’ve purposefully focused on building a number of successful case-studies and local clients in the manufacturing industry.
Calling all marketing superstars…
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The time has totally come. The inbox is exploding and we need some super talented peeps to come and play
Meet Jodie Brown
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Six months ago TMM stepped it up a notch, taking on board our very first and gigantically talented Marketing Strategist.
TMM Client Success Stories
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Congratulations to TMM’s favourite Property Agent, the amazing Cathy Baker, Principle at Belle Property Killcare and Wamberal who was recently
Why Oracle are the true winners of Forbes “Worlds Most Valuable Brands List – 2016”
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I always love to take a look at some of the world’s most valuable brands list, produced by Forbes every
The Development Plan
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Earlier this year, along with launching The Measured Marketer, I’m very proud to say that I also became a Certified
Welcome to The Measured Marketer!
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Welcome to The Measured Marketer! Your strategic digital marketing consultant based right here in Newcastle, NSW, Australia. How. Exciting. I
