How to make your AI Generated Content more Human
“In today’s fast paced world”… groan. You just know straight away what you’re about to read was AI generated.
While AI tools like ChatGPT offer efficiency, their output can sometimes feel impersonal or mechanical, just like a robot. Unless you want to turn off your reader, It’s important to humanise AI-generated content.
AI can churn out grammatically perfect, well-structured copy—but that’s exactly why it often feels a bit “off”. The best B2B marketing doesn’t just educate; it connects. It makes the reader feel understood. It speaks in a way that’s clear, direct, and most important natural. In fact, certain “errors” or imperfect language and structure is exactly how people write.
If you want AI-generated content that reads like it came from an actual person, here’s how to do it:
1. Start with the Right Prompts
AI is only as good as the instructions you give it. Generic prompts lead to generic results. Instead of asking “Write a blog about industrial automation”, try:
- “Write this like a seasoned industry professional explaining it to a time-poor business owner.”
- “Rewrite this with a conversational, no-nonsense tone that feels like two business owners talking over coffee.”
- “Make this sound informal, but authoritative. No fluff, just sharp insights.”
2. Strip Out AI Jargon and Overused Phrases
AI tends to repeat the same overly formal, unnatural-sounding phrases—“in today’s ever-evolving landscape”, “leveraging cutting-edge solutions” “businesses must navigate digital transformation”. If it sounds like something a corporate brochure would say, scrap it. Instead:
- “Turn this into a LinkedIn post for [ideal customer]. Focus on the pain points this product solves, and make it concise and engaging.”
- “Rewrite this email so it clearly explains the business impact rather than just listing features.”
- “Give me five headline variations that make this product sound compelling for a time-poor industrial buyer.”
3. Add Personality and Perspective
AI lacks lived experience, so its writing often feels neutral or bland. Fix this by adding human elements:
- Tell a story: Instead of saying “This machine increases efficiency” , say “One of our clients cut production time by 30% using this.”
- “Rewrite this email so it clearly explains the business impact rather than just listing features.”
- “Give me five headline variations that make this product sound compelling for a time-poor industrial buyer.”
4. Fact-Check and Edit Ruthlessly
AI doesn’t always get things right. You must:
- Cross-check statistics and references.
- Read the content out loud—if it sounds unnatural, rewrite it.
- Run it past a colleague. If they say, “That sounds AI-generated”, it needs work.
The Bottom Line:
AI is a great tool, but it’s not a replacement for human thinking, experience, and creativity. Use it to speed things up—but inject your own perspective, edit aggressively, and make sure your content sounds like it was written by a real person, for real people.
