Use AI to Deconstruct Competitor Language and Find New Angles for Your Brand
ChatGPT can be great for brainstorming, but here’s a trick you might not have tried—reverse-engineering your competitors’ messaging to uncover the hidden ingredients in their marketing strategy. Grab a few lines from a competitor’s website or recent social media post, pop it into ChatGPT, and ask it to break down the tone, values, and vibe they’re giving off. You’ll get a sneak peek into how they’re positioning themselves and talking to customers.
Try This: Once you’ve got the gist, ask ChatGPT to come up with fresh angles or different values to make your brand stand out. It’s a clever way to discover overlooked customer pain points or find a new, unique tone—without a huge budget or a full creative team.
Example Prompt: “Here’s my competitor’s copy. What tone and values are they expressing? Give me some ideas to communicate my messaging in a new direction that highlights different benefits.”
Quick Fact: Hubspot found that 61% of marketers say standing out is a big challenge, so this AI hack is a perfect way for SMEs to stay competitive without overcomplicating things.