Determine whether to enter a new market or invest in an existing one.
Assess whether geographic expansion is viable and identify high-growth regions.
Identify the most profitable market segments to focus on.
Prioritise marketing and sales efforts based on demand drivers and customer behaviour.
Develop a unique value proposition based on gaps in the competitive landscape.
Decide how to differentiate your offering to gain a competitive advantage.
Evaluate whether to expand your product or service offering to meet market demand.
Assess the feasibility of entering adjacent industries and diversifying revenue streams.
Assess barriers to entry, such as economic conditions, industry regulations, or supply chain limitations.
Make informed budgeting and financial projections based on real market data.
Our strategic market intelligence framework ensures business decisions are based on real data, not assumptions.
Through an in-depth discovery session, we assess:
// Business objectives and alignment with market opportunites
// Competitive positioning and existing industry experience
// Market readiness and internal capabilities
// Success criteria and potential risks
We then conduct a tailored market assessment, covering:
Market Size and Growth Trends
Industry size, demand trends; forecasted growth over the next 5–10 years; and key segments driving expansion and emerging opportunities.
Competitive Landscape Analysis
Major competitors, their service offerings, and market positioning; gaps in the market; and opportunities for differentiation.
Customer and Demand Drivers
Key purchasing triggers; industry disruptions; pain points; and unmet customer needs.
Diversification and Expansion Potential
Opportunities to extend into adjacent industries and market readiness for new service offerings.
Regional and Geographic Opportunities
Analyse market penetration in different regions; identify geographic areas with increasing demand; and assess regional trends and opportunities.
Our Market Viability Assessment service delivers clear, actionable insights through:
Analysis covering market size, competitive landscape, demand drivers, and growth opportunities.
Practical strategies tailored to support market entry, expansion, or competitive positioning.
We walk you through the findings, ensuring a full understanding of the insights and next steps for implementation.
Ready to Uncover Your Next Growth Opportunity?
With extensive experience in Manufacturing, Energy, Defence, and Heavy Industry, we understand the challenges and opportunities unique to these sectors.
We provide assessments backed by industry data, reports, and real-time market trends.
Each assessment project is tailored to the specific needs of the client’s industry, size, and goals.
We don’t just deliver data – we translate insights into clear, actionable recommendations for business growth.
Pricing starts at just $7,900 + GST, with scalable options for deeper research, additional data visualisation, and strategic planning sessions.
Get in touch to discuss how TMM’s Market Viability Assessment can help drive your business growth.
