S.P.A.R.K Brand Strategy

Brand Strategy That’s Seen, Recalled, and Chosen

At TMM we don’t do guesswork – we do evidence-based brand strategy. Our S.P.A.R.K. Brand Strategy Methodology ensures your brand is seen, recalled, and chosen more often in competitive B2B markets. If your competitors are getting more attention, it’s not because they’re better – it’s because they’re remembered. Let’s change that.

How can it help?

Your brand is either growing in relevance – or fading into the background. In a crowded market, strong recall wins every time.

Without a clear, differentiated strategy:

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You compete on price instead of brand strength.

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You lose business to brands with stronger recall.

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Your marketing budget works harder but achieves less.

A TMM S.P.A.R.K. Brand Strategy will deliver:

01/

Purpose-Driven Brand Alignment

Define your brand’s purpose in a way that resonates with customers.

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Audience Insights and Category Entry Points (CEPs)

Identify when and why customers think of you.

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Brand Story Development

Craft a clear, compelling brand narrative that builds connection.

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Distinctive Brand Assets and Positioning

Ensure colours, logos, messaging, and visuals create instant recognition.

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Competitive Differentiation

Pinpoint gaps in the market to ensure your brand stands out, not blends in.

With S.P.A.R.K., your brand becomes easier to recall, easier to buy.

How it works

Most branding exercises rely on gut instinct. S.P.A.R.K. relies on hard data, market psychology, and proven growth principles.

Each package is built on five critical brand growth levers:

// Salience and Recall

// Purpose Driven Alignment

// Audience Insights

// Resonant Brand Storytelling

// Key Growth and Differentiation

Based on these levers, we take a research-backed audit and strategy process which covers:

Mental Availability Score

Assess how well your brand might be recalled in key buying situations

Distinctive Brand Assets Audit

Are your logo, colours, and messaging working for or against you?

Competitive Benchmarking

Where does your brand stand against competitors?

Category Entry Points (CEPs) Analysis

Identify the triggers that make customers think of you.

Actionable Growth Ideas

Data-backed tactics and ideas to improve recall, trust, and differentiation.

What you will receive

Brand Health Scorecard

A 100-point weighted score with industry benchmarks.

Data-backed audience insights

Deep understanding of what drives customer decisions.

Strategic Action Plan

Prioritised recommendations to sharpen positioning and messaging.

Ready to Uncover Your Next Growth Opportunity?

Why choose TMM?

Marketing Science-Backed Strategy

Built on evidence-based principles from Byron Sharp and Ehrenberg-Bass.

Brand Health, Measured

Mental availability, recall, and positioning tracked for clear brand performance insights.

Practical, Not Theoretical

No vague positioning documents - just a real, working brand strategy.

Tailored for B2B Growth

Focused on brands in manufacturing, energy, industrial, and defence sectors

Pricing and Next Steps

Starting at $10,000 – tailored packages available based on your brand’s complexity and needs.

Additional Strategy Options (Available on Request)

For businesses that need deeper research, strategy and execution, the following services can be added:

Brand Activation Plan – A step-by-step guide for rolling out your brand strategy.
Web Messaging Framework – Align website copy with your refined brand positioning.
Content Strategy – A structured content plan that supports brand positioning.
Additional Market Research & Competitive Insights – Deeper analysis to refine your competitive edge.

Schedule your free consultation to learn how TMM’s S.P.A.R.K. Brand Strategy can position your brand for stronger recall, better differentiation, and long-term growth.

Call

0449 845 595