Strategic Marketing Roadmap

Marketing Strategy That’s Clear, Actionable, and Measurable

At TMM we don’t believe in guesswork – we build evidence-based, B2B marketing strategies that drive measurable outcomes. Many businesses take a reactive approach to marketing, investing time and money into activities without a clear strategic foundation. The result? Inefficient spend, disjointed efforts, and little to no visibility on return.


Our strategic approach ensures that your marketing efforts are aligned with your business goals, delivering clarity on objectives, priorities, and the steps required to achieve them.

Strategic Marketing Roadmap - Strategic Marketing Roadmap

How can it help?

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Without a well-defined marketing strategy:

01/

You risk wasting budget on ad-hoc marketing efforts with no clear direction.

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Your messaging lacks consistency, reducing brand recall and impact.

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You miss opportunities to build long-term competitive advantage.

A TMM marketing strategy will provide:

01/

Clear Goals and Priorities

Align marketing activities with business growth objectives

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Tactical Implementation Plan

Actionable steps, realistic budgets, and timelines for execution

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Measurable Success Metrics

Define key performance indicators to track and optimise outcomes

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Ongoing Oversight and Support

Our Virtual CMO service ensures your strategy stays on track.

How it works

Our methodology is built on structured, strategic planning that delivers real, measurable results.

Each marketing strategy engagement follows a defined process:

// Kick-Off Workshop

// Market Research and Competitor Analysis

// Digital and Brand Audit

// Marketing Technology Assessment

// Strategy Workshop

// Marketing Strategy

// Final Presentation

Strategic Marketing Roadmap - Strategic Marketing Roadmap

Kick-Off Workshop

Align with leadership on goals, challenges, and aspirations. This session explores value propositions, market perceptions, current marketing efforts, target markets, and key objectives

Market Research and Competitor Analysis

Conduct in-depth research to gather insights on industry trends, competitor positioning, customer segments, and potential growth opportunities

Digital and Brand Audit

Assess the effectiveness of digital marketing channels, brand messaging, and marketing collateral, identifying areas for improvement

Marketing Technology Assessment

Evaluate existing tools and platforms, identifying opportunities for optimisation or integration of new technologies such as CRM, automation, and analytics

Strategy Workshop

Present findings and collaboratively develop and refine the marketing strategy tailored to your business objectives and resources

Marketing Strategy

Develop a detailed roadmap with timelines, priorities, and resource allocations to ensure strategic execution

Final Presentation

We walk you through the strategy, ensuring a full understanding of the objectives, initiatives and next steps for implementation.

This approach ensures your marketing strategy is both data-driven and practical, aligning with your long-term growth objectives.

What you will receive

Custom Marketing Strategy Document

A roadmap outlining priorities, key tactics, and execution steps.

Budget and Investment Guidance

Recommendations for maximising ROI within your available budget.

KPI Dashboard and Measurement Plan

Tools to track progress and optimise performance over time.

Optional Virtual CMO Support

Ongoing strategic oversight to ensure your plan stays on track.

Ready to Uncover Your Next Growth Opportunity?

Strategic Marketing Roadmap - Strategic Marketing Roadmap

Why choose TMM?

Evidence-Based Strategy

We use data, not guesswork, to inform decision-making.

Tailored for B2B Growth

Expertise in manufacturing, energy, industrial, and defence sectors.

Realistic and Actionable Plans

No 100-page documents gathering dust—just clear, executable strategies.

Accountability and Support

Our Virtual CMO offering provides ongoing guidance to drive success.

Pricing and Next Steps

Starting at $12,000, with tailored packages available based on business complexity and needs.

Let’s create a marketing strategy that delivers clarity, impact, and measurable growth.

Contact TMM today to get started.