For enterprises looking to better navigate the increasingly complex world of marketing, we provide CMO-level thinking that delivers the blueprints for sustainable growth, the digital tactics to reach more customers, and the measurements that matter most.
Hi. Jacqui and Jodie here…
We are a Newcastle-based, B2B-focused boutique consultancy delivering research-led, digitally-informed strategic marketing, support and analysis to SMEs seeking to take their business to the next level.
We know that marketing is complex, and fast-evolving. We set the vision that will help take your business to the world, working with you at every step to ensure success.
One-to-one personalised workshops to cultivate connections and build your pipeline via LinkedIn.
Review, recommend and roadmap a new opportunity, market segment or business challenge.
Measure what matters with a marketing dashboard customised to capture your key business and marketing metrics.
An ability to use social media effectively has become a vital ingredient for success in the B2B world. And the most useful social media platform for any business is LinkedIn.
Download our free ‘Making the LinkedIn Connection’ eBook for advice and tips around optimising your personal profile, growing your connections, creating and sharing great content, and utilising paid LinkedIn features for your business.
08.2021 • Article, Home, Uncategorised
Did you know that males account for 84% of all people who hold STEM qualifications? And only one in four information technology graduates, and fewer than one in 10 engineering graduates in Australia is female? The Australian Government’s Advancing Women in STEM Strategy aims to increase gender equity in STEM education and careers by enabling STEM potential through education, supporting women in STEM careers, and…
Read articleRecently, as part of some exciting work we have been doing investigating new ways we can support STEM-based organisations in Australia, The Measured Marketer (TMM) revisited a 2020 report published by the Advanced Manufacturing Growth Centre (AMGC) titled: Advanced Manufacturing: Ten ways to succeed in Australian Manufacturing. Insights from peers, the public and AMGC. Ten ways to succeed in Australian Manufacturing… and some simple things…
Read articleCOVID-19 has brought the value of marketing into focus, with many businesses having to rely on improvisational tactics and accelerate their digital efforts ad-lib to survive. At times like this, having an experienced marketing strategist to lean on is a huge advantage, but many SMEs don’t see it as an option. Enter the outsourced CMO. Many people think CMOs, or chief marketing officers, are reserved…
Read articleMarket intelligence in its many forms is something we are passionate about at TMM – and something we are rather good at if we do say so ourselves. Market research to understand who your current customers are, who your target audiences are, what your competitors are doing, and so on, provides a valuable asset for your organisation to utilise in a range of different settings….
Read articleToday marks The Measured Marketer’s fourth anniversary in business – and yes, we are absolutely celebrating on a Tuesday morning. You see, like all businesses we’ve learnt a lot in our four years. We’ve evolved, expanded our service offering and our team to meet the needs of our clients. We’ve done things that have been a huge success – and we’ve certainly had some tough…
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12.2019 • Home, Case Study
As founder, CEO and adviser at Newcastle Financial Planning Group (NFPG), Daniel Brown isn’t a marketing consultant with great ideas. He’s a practitioner who built his practice from the ground up and made a call very early on that he would be the one to master the marketing game – with the strategic advice of The Measured Marketer. And master it he has. The leading…
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11.2019 • Home, Case Study
In a perfect world, most – if not all – businesses would market-test a new product or service before releasing it to their target audiences. For many however, the reality is that market research is cost prohibitive and can add unwanted time to already challenging launch schedules. This is especially true for qualitative research methods where participants need to be profiled, sourced, recruited, and spoken…
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10.2019 • Case Study, Home, News
The Measured Marketer has snared a coveted award at the 2019 Australian Marketing Institute (AMI) awards. TMM won the NSW State Award in the Market and Consumer Research Insights category for its project with food manufacturer Posh Foods, who have been producing a range of savoury pastries, as well as hand-made pates in their Sydney-based factory for more than 25 years. With their proven track record in production,…
Read articleIn today’s highly competitive commercial environment, having a digitally-led B2B marketing strategy has become more important than ever. Yet as recently as 2017, a Hunter Research Foundation Centre and University of Newcastle survey found that approximately 35 per cent of local SMEs were still without a dedicated business website – and only 64 per cent were advertising their goods and services online. It can seem…
Read articleAlmost everyone understands the differences between B2B marketing and B2C marketing. For those that don’t, we’ve looked at the distinctions and how some of the lines have blurred in our articles B2B vs B2C marketing… same same but different? and B2C basics for B2B. What is not widely understood are the subtle differences that exist between B2B marketing and industrial marketing. If you look up…
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03.2019 • Case Study, Home
McLanahan taps into new business, new markets and greater revenues through strategic marketing advice from TMM McLanahan Corporation is a significant player in global industry, delivering products and services that are utilised the world over in the Mining, Concrete, Dairy and Aggregate sectors, among others. A 2011/2012 investment downturn in the mining sector however had a lasting effect on one of its most significant markets,…
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