Measure what


Defined Direction, Refined Results.




For enterprises looking to better navigate the increasingly complex world of marketing, we provide CMO-level thinking that delivers the blueprints for sustainable growth, the digital tactics to reach more customers, and the measurements that matter most.

Work with Us

Strategic Marketing Consultants - The Measured Marketer

Hi. Jacqui and Jodie here… 

We are a Newcastle-based, B2B-focused boutique consultancy delivering research-led, digitally-informed strategic marketing, support and analysis to SMEs seeking to take their business to the next level.

We know that marketing is complex, and fast-evolving. We set the vision that will help take your business to the world, working with you at every step to ensure success.

Making the LinkedIn Connection

An ability to use social media effectively has become a vital ingredient for success in the B2B world. And the most useful social media platform for any business is LinkedIn.

Download our free ‘Making the LinkedIn Connection’ eBook for advice and tips around optimising your personal profile, growing your connections, creating and sharing great content, and utilising paid LinkedIn features for your business.

Making the linkedin connection - The Measured Marketer

TMM Talk

  • The enduring importance of knowing your customers, your data, and your ROI -
    The enduring importance of knowing your customers, your data, and your ROI

    Sometimes when you attend a conference, it’s not the latest techniques or tools in your field that are most interesting to hear about. It can be seeing the approaches you’ve been applying for years still stand strong amongst a sea of new trends. It can be hearing about how often large and well-established companies continue to benefit and learn from applying what many would consider…

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  • 6 top learnings from the B2B Marketing Leaders Forum APAC 2022 -
    6 top learnings from the B2B Marketing Leaders Forum APAC 2022

    We love a conference (and a quick trip down the M1!), and the recent B2B Marketing Leaders Forum APAC 2022 (4-5 May) in Pyrmont, Sydney did not disappoint. Inspired by the buzz of over 600+ B2B CMOs and marketing leaders, we listened, discussed and shared our experiences of roles that have become critical in driving profit and revenue with the added expectation of being relevant…

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  • Hunter industry needs to diversify now – and marketing sits at the heart of it -
    Hunter industry needs to diversify now – and marketing sits at the heart of it

    The past few years have been a wild ride. We’ve navigated COVID-19, faced bushfires and drought, seen economic change due to power station closures, uncertainty about the future of mining, the investment into defence, plus global market and tech trends. Given this, if there was ever a time for diversification, it’s now. This need to follow new (and more sustainable paths) is already widely felt,…

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  • The changing nature of business and marketing across manufacturing and heavy industry. -
    The changing nature of business and marketing across manufacturing and heavy industry.

    Through a combination of passion, circumstance, and hard work, The Measured Marketer has had the privilege to carve out a niche driving the marketing efforts for some of the Hunter’s – and arguably Australia’s – leading manufacturing and heavy industry-based organisations. We are often asked what we are noticing as common challenges, trends and opportunities across our portfolio, so with this in mind – and…

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  • How marketing can support the gender imbalance in STEM based businesses -
    How marketing can support the gender imbalance in STEM based businesses

    Did you know that males account for 84% of all people who hold STEM qualifications? And only one in four information technology graduates, and fewer than one in 10 engineering graduates in Australia is female? The Australian Government’s Advancing Women in STEM Strategy aims to increase gender equity in STEM education and careers by enabling STEM potential through education, supporting women in STEM careers, and…

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  • Ten ways to succeed in Australian Manufacturing… and some simple things marketing can do to help. -
    Ten ways to succeed in Australian Manufacturing… and some simple things marketing can do to help.

    Recently, as part of some exciting work we have been doing investigating new ways we can support STEM-based organisations in Australia, The Measured Marketer (TMM) revisited a 2020 report published by the Advanced Manufacturing Growth Centre (AMGC) titled: Advanced Manufacturing: Ten ways to succeed in Australian Manufacturing. Insights from peers, the public and AMGC. Ten ways to succeed in Australian Manufacturing… and some simple things…

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  • Jacqui Daley - CMO
    The value of an outsourced chief marketing officer (CMO)

    COVID-19 has brought the value of marketing into focus, with many businesses having to rely on improvisational tactics and accelerate their digital efforts ad-lib to survive. At times like this, having an experienced marketing strategist to lean on is a huge advantage, but many SMEs don’t see it as an option. Enter the outsourced CMO. Many people think CMOs, or chief marketing officers, are reserved…

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  • The importance of knowing your market
    The importance of knowing your market

    Market intelligence in its many forms is something we are passionate about at TMM – and something we are rather good at if we do say so ourselves. Market research to understand who your current customers are, who your target audiences are, what your competitors are doing, and so on, provides a valuable asset for your organisation to utilise in a range of different settings….

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  • A Measured Evolution - The Measured Marketer
    A Measured Evolution

    Today marks The Measured Marketer’s fourth anniversary in business – and yes, we are absolutely celebrating on a Tuesday morning. You see, like all businesses we’ve learnt a lot in our four years. We’ve evolved, expanded our service offering and our team to meet the needs of our clients. We’ve done things that have been a huge success – and we’ve certainly had some tough…

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  • NFPG case study Feature - The Measured Marketer
    How digital marketing delivered the goods for NFPG

    As founder, CEO and adviser at Newcastle Financial Planning Group (NFPG), Daniel Brown isn’t a marketing consultant with great ideas. He’s a practitioner who built his practice from the ground up and made a call very early on that he would be the one to master the marketing game – with the strategic advice of The Measured Marketer. And master it he has. The leading…

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  • Feedback - The Measured Marketer
    How seizing opportunities can maximise market research efforts

    In a perfect world, most – if not all – businesses would market-test a new product or service before releasing it to their target audiences. For many however, the reality is that market research is cost prohibitive and can add unwanted time to already challenging launch schedules. This is especially true for qualitative research methods where participants need to be profiled, sourced, recruited, and spoken…

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  • AMI blog featured image - The Measured Marketer
    Measured marketing insights serve up industry accolade

    The Measured Marketer has snared a coveted award at the 2019 Australian Marketing Institute (AMI) awards. TMM won the NSW State Award in the Market and Consumer Research Insights category for its project with food manufacturer Posh Foods, who have been producing a range of savoury pastries, as well as hand-made pates in their Sydney-based factory for more than 25 years.  With their proven track record in production,…

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  • 8 steps to make your B2B marketing measure up
    8 steps to make your B2B marketing measure up

    In today’s highly competitive commercial environment, having a digitally-led B2B marketing strategy has become more important than ever. Yet as recently as 2017, a Hunter Research Foundation Centre and University of Newcastle survey found that approximately 35 per cent of local SMEs were still without a dedicated business website – and only 64 per cent were advertising their goods and services online. It can seem…

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  • What Is Industrial Marketing - The Measured Marketer
    What is Industrial Marketing?

    Almost everyone understands the differences between B2B marketing and B2C marketing. For those that don’t, we’ve looked at the distinctions and how some of the lines have blurred in our articles B2B vs B2C marketing… same same but different? and B2C basics for B2B. What is not widely understood are the subtle differences that exist between B2B marketing and industrial marketing. If you look up…

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  • McLanahan TMM Marketing Case Study
    Case Study Spotlight: McLanahan

    McLanahan taps into new business, new markets and greater revenues through strategic marketing advice from TMM McLanahan Corporation is a significant player in global industry, delivering products and services that are utilised the world over in the Mining, Concrete, Dairy and Aggregate sectors, among others. A 2011/2012 investment downturn in the mining sector however had a lasting effect on one of its most significant markets,…

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  • If you are looking for a marketing partner to provide you with honest and impactful advice and support, Jacqui and the team at The Measured Marketer would be a great choice. In a challenging B2B sales environment, TMM’s knowledge of how to best reach and educate our target markets has been extremely valuable. Using this knowledge to get the right marketing foundations in place has served us well as we have experienced significant growth across our solutions, our team and our national and international reach as a business.

    Greg Hyslop – Managing Director – Biscit.
  • Over the last five years, TMM has helped Emergent Group rebuild our marketing, messaging, and branding from the ground up. Thanks to our partnership, how we present ourselves to the market today is a vast improvement on what we had and strongly reflects the innovative, technology-focused STEM businesses that make up the Emergent Group. With TMM’s expert guidance, our digital marketing strategy continues to generate valuable business opportunities across our group – something we could never have achieved on our own. We value the collaborative approach that Jacqui and her team take – TMM guide us and are always on hand when we need them, but with their support we are also learning and developing our own capabilities along the way. It is very much a team effort.

    Sarah King – Group Executive, Emergent Group.
  • Since working with The Measured Marketer, our business has had a greater sense of direction, of structure and of purpose. Working with Jacqui has made a difference to the lives of our team members and how they interact and enjoy their work, improving the company culture and the business overall. The change is significant and growth has been achieved in every sense.

    Bruce Hegan – Owner and Director, 4id Solutions.
  • Custom Fluidpower has built a solid and collaborative relationship with The Measured Marketer over the past four years’; the “engine room” behind our in-house marketing team. As our sales strategies have evolved, TMM has been integral in educating and lifting our market profile to be more relevant, agile and successful.

    Graeme Vennell – CEO, Custom Fluidpower.
  • When COVID-19 drove the need for a significant shift in our business, TMM was able to provide frank clarity on positioning and honest feedback on how to take our new hand sanitiser offering to the market. Our existing partnership with TMM also meant we had a really good marketing structure and framework in place that – as this hit – we were able to pivot to suit the new world.

    Greg Gates – Managing Director, Sirron Holdings.
  • The virtual CMO service fit our brief and was just what we were after. Jacqui spent enough time understanding our business and clients, and the desktop audit made the workshop so much more productive. The recommendations have helped us improve our marketing and continue with a framework we can maintain going forward.

    David Hubbard – Director / CFO / Business Dev, Cinch Finance.
  • What has impressed me the most about Jacqui is her vast knowledge of social media and her astute ability to integrate this with business strategy.

    Katrina Quinn – Innovation and Business Development Manager, The University of Newcastle.
  • Jacqui has an innovative, open and commercial approach to marketing. It was a pleasure to work with Jacqui at Lawler Partners.

    David King – CFO, Lawler Partners.
  • TMM has provided in depth analysis of our web-based marketing which has allowed us to better understand our brand and how we interact with our customers. TMM are an invaluable addition to our team.

    Neil Hunt – McLanahan Corporation Asia-Pacific.
  • The Measured Marketer team has been fantastic. Their strategic advice was first class. We were looking for a marketing partner that would understand our business, become part of our team and take our marketing to the next level. TMM have been delivering on their promises.

    Chad Rapsey – Director, Rapsey Griffiths Insolvency + Advisory.
  • Jacqui and her team at The Measured Marketer have been incredible to work with! Enthusiastic, knowledgeable and fun TMM has consistently delivered on the goals asked of them while providing quality advice on a strategic approach to marketing.

    Matthew Clements – Partner and Chief Financial Officer, Fortuity Wealth.
  • I cannot speak highly enough of The Measured Marketer. Our business needed to nail digital and social, but had no idea where to start. TMM’s strategy and help throughout implementation was concise and practical.

    Ben Dewson – CEO, Fifth Level Training.
  • TMM helped us to create a unique approach to our local market. The team have provided us with a great marketing direction. We have implemented a number of the initiatives and are seeing positive impacts on our digital channels.

    Cathy Baker – Belle Property Killcare/Wamberal.
  • Bold, different, playful is the design brief we gave the team at TMM and they nailed it! I was super impressed by their professionalism and creativity. TMM’s ability to redesign Mara’s brand and elevate our marketing has really taken us to the next level. I couldn’t recommend Jacqui and the team at TMM highly enough.

    Kelly Lofberg – Managing Director, Mara Consulting.
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