Defined Direction, Refined Results.




Australia is in a period of significant transformation. For enterprises in industry, manufacturing, energy and defence, now is the time to stay ahead of the curve; to acknowledge these changes and diversity to proactively ride the changing landscape.

Great marketing sits at the heart of your success. We provide CMO-level thinking that delivers the blueprints for sustainable growth, the digital tactics to reach more customers, and the measurements that matter most.

Work with Us

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We are the core team behind The Measured Marketer. Meet Alan, Jacqui and Jodie. 

We are a Hunter-based, industrial B2B-focused marketing consultancy delivering research-led, digitally-informed strategic marketing, support and analysis to SMEs seeking to take their business to the next level.

Need an outsourced CMO or executive level marketer to help transform your business? 

We know that marketing is complex, and fast-evolving. We set the vision that will help take your business to the world, working with you at every step to ensure success.

We work with...

B2B marketing is our jam. 

And, being based in the Hunter means we get to work with clients delivering (what we believe to be) the most important products and services to the country and the world.

Our specialisation is in driving strategic marketing for the following:

Need marketing direction? We'll lead the way.

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Hints, tips and lessons learned

Vision, Measurement, Behavioural Science and a CRM As we approach the end of the year, like many of you, The Measured Marketer is reflecting on the year that was and have popped together a few

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27 is the magic number

Very little – if any – buying happens after a single interaction in the B2B buying process. It’s the sum of the parts that results

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  • If you are looking for a marketing partner to provide you with honest and impactful advice and support, Jacqui and the team at The Measured Marketer would be a great choice. In a challenging B2B sales environment, TMM’s knowledge of how to best reach and educate our target markets has been extremely valuable. Using this knowledge to get the right marketing foundations in place has served us well as we have experienced significant growth across our solutions, our team and our national and international reach as a business.

    Greg Hyslop – Managing Director – Biscit.
  • Over the last five years, TMM has helped Emergent Group rebuild our marketing, messaging, and branding from the ground up. Thanks to our partnership, how we present ourselves to the market today is a vast improvement on what we had and strongly reflects the innovative, technology-focused STEM businesses that make up the Emergent Group. With TMM’s expert guidance, our digital marketing strategy continues to generate valuable business opportunities across our group – something we could never have achieved on our own. We value the collaborative approach that Jacqui and her team take – TMM guide us and are always on hand when we need them, but with their support we are also learning and developing our own capabilities along the way. It is very much a team effort.

    Sarah King – Group Executive, Emergent Group.
  • Since working with The Measured Marketer, our business has had a greater sense of direction, of structure and of purpose. Working with Jacqui has made a difference to the lives of our team members and how they interact and enjoy their work, improving the company culture and the business overall. The change is significant and growth has been achieved in every sense.

    Bruce Hegan – Owner and Director, 4id Solutions.
  • Custom Fluidpower has built a solid and collaborative relationship with The Measured Marketer over the past four years’; the “engine room” behind our in-house marketing team. As our sales strategies have evolved, TMM has been integral in educating and lifting our market profile to be more relevant, agile and successful.

    Graeme Vennell – CEO, Custom Fluidpower.
  • When COVID-19 drove the need for a significant shift in our business, TMM was able to provide frank clarity on positioning and honest feedback on how to take our new hand sanitiser offering to the market. Our existing partnership with TMM also meant we had a really good marketing structure and framework in place that – as this hit – we were able to pivot to suit the new world.

    Greg Gates – Managing Director, Sirron Holdings.
  • The virtual CMO service fit our brief and was just what we were after. Jacqui spent enough time understanding our business and clients, and the desktop audit made the workshop so much more productive. The recommendations have helped us improve our marketing and continue with a framework we can maintain going forward.

    David Hubbard – Director / CFO / Business Dev, Cinch Finance.
  • What has impressed me the most about Jacqui is her vast knowledge of social media and her astute ability to integrate this with business strategy.

    Katrina Quinn – Innovation and Business Development Manager, The University of Newcastle.
  • Jacqui has an innovative, open and commercial approach to marketing. It was a pleasure to work with Jacqui at Lawler Partners.

    David King – CFO, Lawler Partners.
  • TMM has provided in depth analysis of our web-based marketing which has allowed us to better understand our brand and how we interact with our customers. TMM are an invaluable addition to our team.

    Neil Hunt – McLanahan Corporation Asia-Pacific.
  • The Measured Marketer team has been fantastic. Their strategic advice was first class. We were looking for a marketing partner that would understand our business, become part of our team and take our marketing to the next level. TMM have been delivering on their promises.

    Chad Rapsey – Director, Rapsey Griffiths Insolvency + Advisory.
  • Jacqui and her team at The Measured Marketer have been incredible to work with! Enthusiastic, knowledgeable and fun TMM has consistently delivered on the goals asked of them while providing quality advice on a strategic approach to marketing.

    Matthew Clements – Partner and Chief Financial Officer, Fortuity Wealth.
  • I cannot speak highly enough of The Measured Marketer. Our business needed to nail digital and social, but had no idea where to start. TMM’s strategy and help throughout implementation was concise and practical.

    Ben Dewson – CEO, Fifth Level Training.
  • TMM helped us to create a unique approach to our local market. The team have provided us with a great marketing direction. We have implemented a number of the initiatives and are seeing positive impacts on our digital channels.

    Cathy Baker – Belle Property Killcare/Wamberal.
  • Bold, different, playful is the design brief we gave the team at TMM and they nailed it! I was super impressed by their professionalism and creativity. TMM’s ability to redesign Mara’s brand and elevate our marketing has really taken us to the next level. I couldn’t recommend Jacqui and the team at TMM highly enough.

    Kelly Lofberg – Managing Director, Mara Consulting.
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