Measure what


Defined Direction, Refined Results.




For enterprises looking to better navigate the increasingly complex world of marketing, we provide CMO-level thinking that delivers the blueprints for sustainable growth, the digital tactics to reach more customers, and the measurements that matter most.

Work with Us

Strategic Marketing Consultants - The Measured Marketer

Hi. Jacqui and Jodie here… 

We are a Newcastle-based, B2B-focused boutique consultancy delivering research-led, digitally-informed strategic marketing, support and analysis to SMEs seeking to take their business to the next level.

We know that marketing is complex, and fast-evolving. We set the vision that will help take your business to the world, working with you at every step to ensure success.

Get Started in 2020 with our
New Virtual Services

One-to-one personalised workshops to cultivate connections and build your pipeline via LinkedIn. 

Review, recommend and roadmap a new opportunity, market segment or business challenge. 

Measure what matters with a marketing dashboard customised to capture your key business and marketing metrics. 

Making the LinkedIn Connection

An ability to use social media effectively has become a vital ingredient for success in the B2B world. And the most useful social media platform for any business is LinkedIn.

Download our free ‘Making the LinkedIn Connection’ eBook for advice and tips around optimising your personal profile, growing your connections, creating and sharing great content, and utilising paid LinkedIn features for your business.

Making the linkedin connection - The Measured Marketer

TMM Talk

  • A Measured Evolution - The Measured Marketer
    A Measured Evolution

    Today marks The Measured Marketer’s fourth anniversary in business – and yes, we are absolutely celebrating on a Tuesday morning. You see, like all businesses we’ve learnt a lot in our four years. We’ve evolved, expanded our service offering and our team to meet the needs of our clients. We’ve done things that have been a huge success – and we’ve certainly had some tough…

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  • NFPG case study Feature - The Measured Marketer
    How digital marketing delivered the goods for NFPG

    As founder, CEO and adviser at Newcastle Financial Planning Group (NFPG), Daniel Brown isn’t a marketing consultant with great ideas. He’s a practitioner who built his practice from the ground up and made a call very early on that he would be the one to master the marketing game – with the strategic advice of The Measured Marketer. And master it he has. The leading…

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  • Feedback - The Measured Marketer
    How seizing opportunities can maximise market research efforts

    In a perfect world, most – if not all – businesses would market-test a new product or service before releasing it to their target audiences. For many however, the reality is that market research is cost prohibitive and can add unwanted time to already challenging launch schedules. This is especially true for qualitative research methods where participants need to be profiled, sourced, recruited, and spoken…

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  • AMI blog featured image - The Measured Marketer
    Measured marketing insights serve up industry accolade

    The Measured Marketer has snared a coveted award at the 2019 Australian Marketing Institute (AMI) awards. TMM won the NSW State Award in the Market and Consumer Research Insights category for its project with food manufacturer Posh Foods, who have been producing a range of savoury pastries, as well as hand-made pates in their Sydney-based factory for more than 25 years.  With their proven track record in production,…

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  • 8 steps to make your B2B marketing measure up
    8 steps to make your B2B marketing measure up

    In today’s highly competitive commercial environment, having a digitally-led B2B marketing strategy has become more important than ever. Yet as recently as 2017, a Hunter Research Foundation Centre and University of Newcastle survey found that approximately 35 per cent of local SMEs were still without a dedicated business website – and only 64 per cent were advertising their goods and services online. It can seem…

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  • What Is Industrial Marketing - The Measured Marketer
    What is Industrial Marketing?

    Almost everyone understands the differences between B2B marketing and B2C marketing. For those that don’t, we’ve looked at the distinctions and how some of the lines have blurred in our articles B2B vs B2C marketing… same same but different? and B2C basics for B2B. What is not widely understood are the subtle differences that exist between B2B marketing and industrial marketing. If you look up…

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  • McLanahan TMM Marketing Case Study
    Case Study Spotlight: McLanahan

    McLanahan taps into new business, new markets and greater revenues through strategic marketing advice from TMM McLanahan Corporation is a significant player in global industry, delivering products and services that are utilised the world over in the Mining, Concrete, Dairy and Aggregate sectors, among others. A 2011/2012 investment downturn in the mining sector however had a lasting effect on one of its most significant markets,…

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  • When COVID-19 drove the need for a significant shift in our business, TMM was able to provide frank clarity on positioning and honest feedback on how to take our new hand sanitiser offering to the market. Our existing partnership with TMM also meant we had a really good marketing structure and framework in place that – as this hit – we were able to pivot to suit the new world.

    Greg Gates. Sirron Holdings
  • The virtual CMO service fit our brief and was just what we were after. Jacqui spent enough time understanding our business and clients, and the desktop audit made the workshop so much more productive. The recommendations have helped us improve our marketing and continue with a framework we can maintain going forward.

    David Hubbard. Cinch Finance
  • What has impressed me the most about Jacqui is her vast knowledge of social media and her astute ability to integrate this with business strategy.

    Katrina Quinn. The University of Newcastle
  • Jacqui has an innovative, open and commercial approach to marketing. It was a pleasure to work with Jacqui at Lawler Partners.

    David King. Lawler Partners
  • TMM has provided in depth analysis of our web-based marketing which has allowed us to better understand our brand and how we interact with our customers. TMM are an invaluable addition to our team.

    Neil Hunt. McLanahan Corporation Asia-Pacific
  • The Measured Marketer team has been fantastic. Their strategic advice was first class. We were looking for a marketing partner that would understand our business, become part of our team and take our marketing to the next level. TMM have been delivering on their promises.

    Chad Rapsey. Rapsey Griffiths Insolvency + Advisory
  • Jacqui and her team at The Measured Marketer have been incredible to work with! Enthusiastic, knowledgeable and fun TMM has consistently delivered on the goals asked of them while providing quality advice on a strategic approach to marketing.

    Matthew Clements. Fortuity Wealth
  • I cannot speak highly enough of The Measured Marketer. Our business needed to nail digital and social, but had no idea where to start. TMM’s strategy and help throughout implementation was concise and practical.

    Ben Dewson. Fifth Level Training
  • TMM helped us to create a unique approach to our local market. The team have provided us with a great marketing direction. We have implemented a number of the initiatives and are seeing positive impacts on our digital channels.

    Cathy Baker. Belle Property Killcare/Wamberal
  • Bold, different, playful is the design brief we gave the team at TMM and they nailed it! I was super impressed by their professionalism and creativity. TMM’s ability to redesign Mara’s brand and elevate our marketing has really taken us to the next level. I couldn’t recommend Jacqui and the team at TMM highly enough.

    Kelly Lofberg. Mara Consulting
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