The Hunter is home to extraordinary industrial capability, and The Measured Marketer (TMM) is proud to be playing a big part in celebrating it at the Hunter Innovation Festival on 24 November 2026.
As the Festival’s Strategic Marketing and Engagement Partner, we’re bringing our whole team, some remarkable client stories and the growing BRAG community together for a day celebrating the innovation, expertise and ambition shaping our region.
And we’ve got plenty to BRAG about!
Turning industrial capability into commercial opportunity
Across the Hunter, businesses are developing clever technologies, solving complex problems and building capabilities with national and global potential.
But great capability doesn’t automatically create commercial success. Building market credibility, reaching the right customers and securing new opportunities takes strategy, relationships and a compelling story.
It’s what we help industrial and B2B businesses do every day, and we’re looking forward to exploring these challenges through two sessions at the Festival.
Securing that Million Dollar Customer | 2:30–3:15pm | Hunter Innovation Festival
TMM founder Jacqui Daley will facilitate a conversation with Joanne Tonks from Watertight and Ben Dewson from NHN Group, exploring what it takes to secure major customers and contracts in new markets.
Drawing on their experiences across government, defence and critical infrastructure, they’ll share practical lessons in building credibility, navigating new markets and winning significant work.
From best-kept-secret to global mission | 3:45–4:15pm | Hunter Innovation Festival
Jacqui will also join SiNAB CEO Tony Landers to explore the journey from a specialist Australian defence training concept to an expanding global mission systems business.
Together, they’ll discuss the strategic decisions, partnerships and market positioning that have helped SiNAB pursue opportunities internationally.
And then there’s BRAG!
Following the official launch of BRAG on 13 October, we’re bringing the growing BRAG community to the Hunter Innovation Festival!
What began with Jacqui’s book has evolved into a broader initiative to champion industrial marketers and raise the standard of industrial marketing.
Alongside the book, BRAG now includes the founding BRAG.CLUB community, with all 20 founding winners joining us at the Festival, and the BRAG CEO Toolkit, now available to purchase.
Coming soon is the BRAG AUDIT, designed to assess businesses against the new BRAG Standard for industrial marketing and identify opportunities to strengthen their marketing capability.
Jacqui will deliver a three-minute BRAG lightning talk at 11:15am, and the team will be at the BRAG stand throughout the day for conversations, book signings and a chance to meet the community.
Haven’t got your copy of BRAG yet? The book is available for $39.95 including shipping from our website, or through your preferred digital book and audiobook platforms.
Celebrating the Hunter and looking ahead
From emceeing the recent Hunter Manufacturing Awards to supporting clients with opportunities including AVALON 2027, we’re proud of the role TMM plays in helping industrial businesses build credibility, strengthen their market position and pursue growth.
The Hunter Innovation Festival is another opportunity to celebrate the people and businesses making our region extraordinary.
Our whole team will be there on 24 November, and we’d love to see you!
Whether you’re exploring new markets, planning for 2027 or simply want to connect with the people behind some of the Hunter’s most exciting businesses, come and say hello.
