Introduction
The Measured Marketer (referred to as “we”, “our”, or “us”) is committed to protecting your privacy and ensuring that your personal information is handled in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy outlines how we collect, use, disclose, and manage personal information on our website and during our marketing consultancy services.
1. Personal Information We Collect
We may collect the following types of personal information:
- Name, email address, phone number, and other contact details.
- Business or organisational information.
- Website usage data, including IP addresses, browser type, and cookies.
- Information provided when filling in forms, subscribing to newsletters, or making inquiries.
- Recordings of meetings (both audio and visual) for the purpose of service delivery and improvement.
- Information gathered through AI tools that assist in providing personalised marketing solutions.
2. How We Collect Personal Information
We collect personal information in the following ways:
- Directly from you when you contact us via phone, email, or through forms on our website.
- Automatically through your use of our website via cookies and tracking technologies.
- From third-party service providers that assist in our marketing efforts or CRM systems.
- By recording meetings as part of our service delivery process, which may include client discussions, strategy sessions, or consultations.
- Through the use of AI tools that help in analysing data and providing insights.
3. Purpose of Collecting Personal Information
We collect personal information for the following purposes:
- To provide marketing consultancy services, including the use of AI-driven insights.
- To respond to inquiries and provide customer support.
- To improve and personalise the user experience on our website.
- To send newsletters, marketing materials, and event updates (with an opt-out option).
- To manage client relationships and internal business operations.
- To review and analyse recorded meetings to ensure quality and efficiency in our service delivery.
4. How We Use Your Personal Information
Your personal information may be used for:
- Communicating with you about your inquiries, our services, and relevant updates.
- Providing strategic marketing insights and tailored consultancy.
- Analysing website usage to enhance performance and user experience.
- Marketing campaigns and promotional offers (with your consent).
- Reviewing and analysing recorded meetings to better understand client needs and improve our service delivery.
- AI-driven data analysis to provide deeper insights and more personalised marketing strategies.
5. Disclosure of Personal Information
We will not sell or rent your personal information to third parties. However, we may disclose your information to:
- Third-party service providers such as cloud storage, CRM platforms, and AI tools that assist in our marketing efforts.
- Regulatory authorities or legal entities when required by law.
If any personal information is transferred overseas, we will ensure it is protected under privacy standards comparable to Australian law.
6. Security of Your Personal Information
We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. We use encryption, secure servers, and restricted access to manage this. Recordings and data from AI tools are stored securely to ensure privacy and confidentiality.
7. Access and Correction of Personal Information
You have the right to:
- Request access to the personal information we hold about you.
- Request corrections if the information is inaccurate or out-of-date.
To make a request, please contact us using the details provided below.
8. Retention of Personal Information
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy unless a longer retention period is required by law. This includes recorded meetings and data used by AI tools. When no longer needed, we will take reasonable steps to securely delete or destroy the information.
9. Cookies and Tracking Technologies
Our website uses cookies and other tracking technologies to collect non-personal information such as:
- Browser type and version.
- Operating system.
- Referring site URLs and IP addresses.
This helps us to monitor site traffic and improve user experience. You can adjust your browser settings to block cookies, but this may affect your ability to use certain features of our website.
10. Your Rights Under the Privacy Act
Under the Privacy Act 1988, you have the right to lodge a complaint if you believe we have breached your privacy. We are committed to addressing any concerns in a timely and transparent manner. Please contact us using the details below.
11. Changes to this Privacy Policy
We may update this privacy policy from time to time. Any changes will be reflected on this page, and we encourage you to review it periodically.
12. Contact Us
For any privacy-related questions, requests, or concerns, please contact us at:
The Measured Marketer
Email: hello@tmmarketer.com
Phone: 0449 845 595
Address: 337/14 Milford Street, Islington NSW 2296
By using our website or services, you agree to the collection and use of your information as outlined in this policy.
