“Encourage Employees to Advocate for Your Brand on Social Media”
… I read on a recent LinkedIn business blog post. Actually, it was “How to Encourage…” and went on to describe several ways you can encourage this behavior. Here’s what an advocate looks like:
1. Lead by example
Seems obvious enough, but it is so often overlooked by business owners. Do what you are asking of others. If you aren’t sharing company updates, being active on the channels you want your business to succeed on, how can you ask this of your team?
Remember that you are who the rest of your team is watching.
If you aren’t sure what that might look like, think about some of the leaders out there that are doing what you would like to do. Some of my personal faves: Elon Musk, Tony Robbins, Lorraine Murphy, and Jack Delosa
You may also look locally for examples of businesses and people. This can also be a great way to partner with like-minded friends and share one another’s content.
2. Motivate them to share
Ask employees to be part of the cause. Share links to blog articles and social posts internally. Start conversations with colleagues about topics that the business is producing content around. Mention positive employee stories (after their approval of course) such as new children, career progression, additions to equipment that enhance employee and business, team outings or anything relevant.
Congratulate and reward staff when there is a social media goal completed like hitting those first 100, 500 and 1000 Likes.
Read the original article: How to Encourage Employees…