Why Content should be part of your business strategy

Why content should be part of your strategy

Why Content?

Here are a few reasons why content should be part of the business plan.

  • 93% of buying cycles start with a search online
  • 75% of buyers want content that limits the sales-speak

Transform your sales pitch into an always-on compelling story that showcases how your product can solve their problems.

useful content business strategy plan

Useful content should be at the core of your marketing

Awareness
Lead Conversion
Nurturing
Deal Conversion
Data Collections and Analysis

Good Content is…

  • Remarkable
  • Adds vale
  • Is interesting
  • Less selling more helping
  • Focuses on what your prospect needs to succeed
  • Helps customer see what’s possible for them
  • Engages an individual on their own terms
  • Has a clear purpose and call to action
  • Is interesting and useful to your audience

Content Trends in 2018

  • Value over volume
  • Personalisation

Useful content should be at the core of your marketing

Types of content to consider in the mix

  • Blog posts
  • Video
  • Infographics
  • Imagery
  • Podcasts

Struggling to come up with Content Ideas?

There are loads of resources available to stimulate creative thinking. It is important to consider what purpose your content will serve. A content calendar can really help to structure this out and simplify the process of being creative and you can create loads of this way ahead of time. If you need a little help coming up with the ideas required then check out these options:

  • Google Keyword Planner
  • Blogs or news sites related to your industry
  • Competitor websites and social channels
  • Client or supplier website and social channels
  • Facebook and LinkedIn Groups
  • Follow brands you relate to

Transform your sales pitch into an always-on compelling story that showcases how your product can solve their problems.

If you are still confused by any of this, The Measured Marketer are here to build an informed view and help your business succeed. This blog is written by our Content Creator, Jess Rostas.

Contact The Measured Marketer: 0449 845 595 Or [email protected]