Campaign Strategy and Execution

Campaign Strategy and Execution -

CLIENT: Newcastle Financial Planning Group

OFFERING: Financial Planning

OBJECTIVE: Increase awareness of the brand, generate referrals from existing clients and generate new leads for the business

KEY CHALLENGES:

  • Generating enquiries from the general market in a heavily referral and relationship-based industry
  • Reaching two diverse target markets via the most appropriate channels
  • Being ready to adjust and optimise at any given moment to take advantage of the most effective activities and maximise the impact of the campaign budget

OUTCOMES:

  • Campaign strategy developed encompassing email, Facebook, Instagram, LinkedIn, search and remarketing, display and editorial in local publications, and local radio
  • Capitalised effectively on the start of a new calendar year to generate a relevant and urgent call to action
  • Increased website users by 500% and generated close to 380,000 impressions during initial campaign period
  • Multiple – and regular – leads generated for the business throughout the campaign period.
Campaign Strategy and Execution -