CLIENT: Newcastle Financial Planning Group
OFFERING: Financial Planning
OBJECTIVE: Increase awareness of the brand, generate referrals from existing clients and generate new leads for the business
KEY CHALLENGES:
- Generating enquiries from the general market in a heavily referral and relationship-based industry
- Reaching two diverse target markets via the most appropriate channels
- Being ready to adjust and optimise at any given moment to take advantage of the most effective activities and maximise the impact of the campaign budget
OUTCOMES:
- Campaign strategy developed encompassing email, Facebook, Instagram, LinkedIn, search and remarketing, display and editorial in local publications, and local radio
- Capitalised effectively on the start of a new calendar year to generate a relevant and urgent call to action
- Increased website users by 500% and generated close to 380,000 impressions during initial campaign period
- Multiple – and regular – leads generated for the business throughout the campaign period.
