Digital Marketing Campaign

Digital Marketing Campaign -

CLIENT: BYKKO

OFFERING: Electric Bike Solution Provider

OBJECTIVE: Execute an End of Financial Year promotion and generate enquiries

KEY CHALLENGES:

  • Limited timeframe to prepare and execute, as well a tight budget to support activity
  • Reaching professionals during a busy period for many organisations
  • Communicating the benefits of the system to audiences who were purchasers but not necessarily the users of the products

OUTCOMES:

  • Developed digital campaign plan, focused on specific target markets and locations
  • Created tailored messaging, imagery and executions to suit each target audience
  • Executed email marketing, LinkedIn InMail and sponsored posts, FB and Instagram advertising and remarketing
  • Built Facebook and Instagram audiences, achieved average LinkedIn InMail open rates of over 40%, and increased website sessions by almost 50%
Digital Marketing Campaign -