CLIENT: BYKKO
OFFERING: Electric Bike Solution Provider
OBJECTIVE: Execute an End of Financial Year promotion and generate enquiries
KEY CHALLENGES:
- Limited timeframe to prepare and execute, as well a tight budget to support activity
- Reaching professionals during a busy period for many organisations
- Communicating the benefits of the system to audiences who were purchasers but not necessarily the users of the products
OUTCOMES:
- Developed digital campaign plan, focused on specific target markets and locations
- Created tailored messaging, imagery and executions to suit each target audience
- Executed email marketing, LinkedIn InMail and sponsored posts, FB and Instagram advertising and remarketing
- Built Facebook and Instagram audiences, achieved average LinkedIn InMail open rates of over 40%, and increased website sessions by almost 50%
