Marketing and Engagement Plan and Digital Strategy Development

CLIENT: McLanahan Australia

OFFERING: Resource equipment manufacturer

OBJECTIVE: Increase awareness and grow Asia-Pacific market

KEY CHALLENGES: 

  • Ad-hoc marketing activity and budget
  • US corporate head office website not optimised for the Australian or Asia-Pacific marketplace
  • Customer Relationship Management system in place but not utilised on a regular basis
  • Limited experience with Search Engine Optimisation (SEO) tactics and activities.

OUTCOMES:

  • Developed and delivered comprehensive Marketing and Engagement Plan and Digital Strategy
  • Scoped and created microsites targeted at Australian and Asia-Pacific market place, as well a series of sites to support an account-based marketing approach with key prospects
  • Researched and created 6 x ‘Demand Generation’ or campaign plans for the business to execute in 2017
  • Meeting and reporting monthly to ensure plan and strategy are delivered.
Marketing and Engagement Plan and Digital Strategy Development -