CLIENT: McLanahan Australia
OFFERING: Resource equipment manufacturer
OBJECTIVE: Increase awareness and grow Asia-Pacific market
- Ad-hoc marketing activity and budget
- US corporate head office website not optimised for the Australian or Asia-Pacific marketplace
- Customer Relationship Management system in place but not utilised on a regular basis
- Limited experience with Search Engine Optimisation (SEO) tactics and activities.
- Developed and delivered comprehensive Marketing and Engagement Plan and Digital Strategy
- Scoped and created microsites targeted at Australian and Asia-Pacific market place, as well a series of sites to support an account-based marketing approach with key prospects
- Researched and created 6 x ‘Demand Generation’ or campaign plans for the business to execute in 2017
- Meeting and reporting monthly to ensure plan and strategy are delivered.