Marketing and Engagement Plan and Digital Strategy Development

CLIENT: HTS Group

OFFERING: Industrial Solutions across: Asbestos Removal, Demolition, Civil Works, Roofing and Site Maintenance.

OBJECTIVE: Consolidate and refresh branding in line with current business goals and upgrade online offering to meet the current needs. Assist in the growth of revenue from core offerings.

KEY CHALLENGES:

  • Establish HTS Group beyond the Hunter region for key services.
  • Moving from an ad-hoc marketing production to a Strategic Marketing Plan.

OUTCOMES:

  • New Value Proposition in line with vision and goals of HTS Group.
  • Update of company name from Hunter Tech Services to HTS Group and complete new Branding across, website, Social Channels, Business cards and Capability Statement as well as car wraps for all vehicles and trailers.
  • Bringing digital strategy in line with current best practice and providing reporting from analytics to make informed decisions about the direction of the business.
  • On-going support with Social Media Channels, Digital and traditional marketing efforts as well as branding collateral.
Marketing and Engagement Plan and Digital Strategy Development -