Your best year starts before January
Sheree Gover
We’ve just realised there are only eight working weeks left in 2026. Which got us thinking. How much of what
10 Things We’ve Learned Working Inside Industrial B2B
TMM
Ten years ago, The Measured Marketer started with a simple belief: that marketing should be grounded in intelligence, data and a genuine understanding of the work behind it.
Over time, that belief found its clearest expression inside industrial and B2B businesses, where the work is complex, the stakes are real and decisions carry consequences well beyond a single transaction.
Filtered from SXSW London: A CMO’s Take on What’s Shaping the Future
TMM
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Why Compete When You Can Disrupt? AI Can Find Market Gaps No One Else Sees.
TMM
Why Compete When You Can Disrupt? AI Can Find Market Gaps No One Else Sees. Most businesses use AI defensively—tracking
Are Your Competitors Seeing the Future Before You? AI Can Change That
TMM
Are Your Competitors Seeing the Future Before You? AI Can Change That If your business is still relying on gut
How to make your AI Generated Content more Human
TMM
How to make your AI Generated Content more Human “In today’s fast paced world”… groan. You just know straight away
How to ‘Reverse-Engineer’ Your Competitor Messaging with ChatGPT
TMM
Use AI to Deconstruct Competitor Language and Find New Angles for Your Brand ChatGPT can be great for brainstorming, but
Festive Guide to Smarter B2B Marketing in 2025
TMM
Festive Guide to Smarter B2B Marketing: A Coal-Hard Look at Data, Strategy, and Growth Ah, December. While retail and consumer
Create Personalised Christmas Cheer with ChatGPT
TMM
Create Personalised Christmas Cheer with ChatGPT This Christmas, let’s make your client emails and messages truly memorable! ChatGPT can help
Boost Creativity with Prompt Stacking
TMM
Boost Creativity with Prompt Stacking Think you’re getting the most out of ChatGPT or similar AI tools? Here’s a trick