Thanks for checking out the latest updates at TMM Talk. We like to share our thoughts on the latest industry trends, as well as tips and tricks for successful marketing outcomes, real-life case studies from clients we’re working with, and of course, any exciting news from TMMHQ.
Grab that cuppa and enjoy…
Ten years ago, The Measured Marketer started with a simple belief: that marketing should be grounded in intelligence, data and a genuine understanding of the work behind it.
Over time, that belief found its clearest expression inside industrial and B2B businesses, where the work is complex, the stakes are real and decisions carry consequences well beyond a single transaction.
Filtered from SXSW London: A CMO’s Take on What’s Shaping the Future I didn’t fly 17,000 kilometres to London for
Why Compete When You Can Disrupt? AI Can Find Market Gaps No One Else Sees. Most businesses use AI defensively—tracking
Are Your Competitors Seeing the Future Before You? AI Can Change That If your business is still relying on gut
How to make your AI Generated Content more Human “In today’s fast paced world”… groan. You just know straight away
How AI Can Turn Overly Technical Content Into Sales Messaging That Converts For B2B industrial, mining, and manufacturing companies, overly
How AI Can Predict When Your Next Customer Is Ready To Buy Most B2B marketers think they know when their
Use AI to Deconstruct Competitor Language and Find New Angles for Your Brand ChatGPT can be great for brainstorming, but
Festive Guide to Smarter B2B Marketing: A Coal-Hard Look at Data, Strategy, and Growth Ah, December. While retail and consumer
Create Personalised Christmas Cheer with ChatGPT This Christmas, let’s make your client emails and messages truly memorable! ChatGPT can help
Boost Creativity with Prompt Stacking Think you’re getting the most out of ChatGPT or similar AI tools? Here’s a trick
Worried about Data Privacy when using ChatGPT? We get it – data privacy is crucial, especially with AI tools like
Vision, Measurement, Behavioural Science and a CRM As we approach the end of the year, like many of you, The
Optimism abounds in Australian manufacturing In 2016, The Australia Institute and the Centre for Future Work released a report titled
At the end of 2021, The Measured Marketer talked about the need for industry in the Hunter to diversify. Now as we approach the end 2022, the key requirement in the Hunter: Transition.
Very little – if any – buying happens after a single interaction in the B2B buying process. It’s the sum
Sometimes when you attend a conference, it’s not the latest techniques or tools in your field that are most interesting
We love a conference (and a quick trip down the M1!), and the recent B2B Marketing Leaders Forum APAC 2022
The past few years have been a wild ride. We’ve navigated COVID-19, faced bushfires and drought, seen economic change due to power station closures, uncertainty about the future of mining, the investment into defence, plus global market and tech trends. Given this, if there was ever a time for diversification, it’s now.
Through a combination of passion, circumstance, and hard work, The Measured Marketer has had the privilege to carve out a niche driving the marketing efforts for some of the Hunter’s – and arguably Australia’s – leading manufacturing and heavy industry-based organisations.
Did you know that males account for 84% of all people who hold STEM qualifications? And only one in four
Recently, as part of some exciting work we have been doing investigating new ways we can support STEM-based organisations in
COVID-19 has brought the value of marketing into focus, with many businesses having to rely on improvisational tactics and accelerate
Market intelligence in its many forms is something we are passionate about at TMM – and something we are rather
Today marks The Measured Marketer’s fourth anniversary in business – and yes, we are absolutely celebrating on a Tuesday morning.
As founder, CEO and adviser at Newcastle Financial Planning Group (NFPG), Daniel Brown isn’t a marketing consultant with great ideas.
In a perfect world, most – if not all – businesses would market-test a new product or service before releasing
The Measured Marketer has snared a coveted award at the 2019 Australian Marketing Institute (AMI) awards. TMM won the NSW State
In today’s highly competitive commercial environment, having a digitally-led B2B marketing strategy has become more important than ever. Yet as
Industrial marketing is a type of B2B marketing where primary audiences consist of engineering, industrial and/or technical professionals. TMM explores its nuances, and the challenges industrial marketing can overcome.
Want a seat at the digital table in FY2019-2020? You need a digital marketing plan. Here are 5 reasons to get one started with TMM.
McLanahan taps into new business, new markets and greater revenues through strategic marketing advice from TMM McLanahan Corporation is a
In the latest TMM blog, we consider what B2B marketing can learn from the personality and sparkle of the B2C sector. Subscribe to our newsletter today!
What can B2B learn from B2C when it comes to marketing? TMM takes a look at the old B2B vs. B2C marketing chestnut to find out. Read on for more!
From LinkedIn for business to the emergence of omnichannel planning, TMM lays out the 5 things that will shape your digital marketing in 2019!
Content Marketing has well and indeed established itself as part of the marketing mix. However, how do you make content
Cool kids on the ‘gram (Instagram) may have already spotted the new IGTV feature this week. But what does that really
In the digital marketing world, there is always a lot of talk about content. You might have heard the phrase
At The Measured Marketer being Environmentally conscious is important to us. It is always important, but especially on World Environment Day
What’s the difference between a Marketing Strategy vs a Marketing Plan? These two are very often thought to be the
The ability to tell a great story doesn’t come naturally to everyone and a feature like a LinkedIn article can
TMM’s first official hire back in 2016, Jodie Brown is a gigantically talented Marketing Strategist. Jodie is one of those
Instagram has come a long way since its debut in 2010. The platform has changed and developed in 8 years
Why Content? Here are a few reasons why content should be part of the business plan. 93% of buying cycles
Why should you be your company’s biggest fan on social media? Love it or hate it, Social media isn’t going
For everyone at The Measured Marketer, data and insights are the key to allowing us to really help our clients maximise
Here at The Measured Marketer we love an opportunity to celebrate the achievements of our clients. As we marked our
The New Year, 2018 has just clicked over and for many of us, it is as much a time for
Digital Campaigns across Multiple Channels Digital campaigns can quickly balloon out into a complex spread over a diverse range of
The hardest part about introducing Jacqui Daley, our Managing Director and Founder at TMM, is where to start? But this
Anyone that considers themselves a Professional should have a registered and active LinkedIn account. On LinkedIn, you can share content
With so many social media channels available it can be difficult to know which ones you should be allocating time
The role of social media in your business You have probably heard before “Social media is here to stay” and
Goodbye 2017. You’ve been so fab. As we say goodbye to 2017, it is a perfect time reflect on a
Reviews on your website and social media channels can be a great way to show validation for your product or
The art of meaningful conversation. Stop! Collaborate and Listen this coming jolly season. December can be a busy time of
“Encourage Employees to Advocate for Your Brand on Social Media” … I read on a recent LinkedIn business blog post.
Do you know if your website is secure? What does secure even mean? October 24, 2017, Google has made a major
Since TMM’s inception, we’ve purposefully focused on building a number of successful case-studies and local clients in the manufacturing industry.
The time has totally come. The inbox is exploding and we need some super talented peeps to come and play
Six months ago TMM stepped it up a notch, taking on board our very first and gigantically talented Marketing Strategist.
Congratulations to TMM’s favourite Property Agent, the amazing Cathy Baker, Principle at Belle Property Killcare and Wamberal who was recently
I always love to take a look at some of the world’s most valuable brands list, produced by Forbes every
Earlier this year, along with launching The Measured Marketer, I’m very proud to say that I also became a Certified
Welcome to The Measured Marketer! Your strategic digital marketing consultant based right here in Newcastle, NSW, Australia. How. Exciting. I